What Awaits Art Collections in the Hands of Gen Z?

Join leading voices in the art world as we explore how Gen Z is shaping the future of art collecting.

Will Korner

About Speaker

Will Korner

Head of Fairs, TEFAF

Will Korner is Head of Fairs at TEFAF, where he oversees operations at TEFAF’s world-leading fairs in Maastricht and New York. He works directly with more than 300 international galleries and dealerships, as well as museums, collectors and many other stakeholders within TEFAF’s community.
Will also founded and runs the Cultural Heritage At Risk Database (CHARD), a leading cultural heritage charity based in the Netherlands. CHARD maintains a database that registers objects in museums, warehouses and sites in conflict zones to detect and locate them if they appear on the art market or as part of law enforcement investigations.

Webinar Overview

  • Date & Time:

    May 22 (Thursday) 9:00 AM (BST)

  • Duration:

    01:00:00

  • Format:

    Live 60-minute webinar with Q&A

  • Price:

    Free with registration

By 2074, Gen Z will reshape art collecting—Digital Original’s webinar kicks off with Will Korner discussing how TEFAF navigates intergenerational shifts and digital transformation.

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Key Insights

What You’ll Learn

  • Turn One Artwork into a Full Campaign

    Learn how to turn one artwork into a week of content, emails, and storefront updates — automatically.

  • Automate Grants & Opportunities

    Discover how to track open calls 24/7 and draft strong artist statements in minutes instead of hours.

  • Convert Followers into Paying Collectors

    Build a professional storefront and email system that turns attention into long-term sales.