What Awaits Art Collections in the Hands of Gen Z?
Watch the full session and explore how a new generation is reshaping collecting in the digital age.
Join host Gareth Fletcher, Director of Art and Technology at Sotheby’s Institute, and Will Korner as they unpack how Gen Z is redefining collecting—and how institutions like TEFAF are responding.
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Format:
Recorded live
Duration:
60 minutes + Q&A
Originally aired:
May 22, 2025
Will Korner is Head of Fairs at TEFAF, where he oversees operations at TEFAF’s world-leading fairs in Maastricht and New York. He works directly with more than 300 international galleries and dealerships, as well as museums, collectors and many other stakeholders within TEFAF’s community.
Will also founded and runs the Cultural Heritage At Risk Database (CHARD), a leading cultural heritage charity based in the Netherlands. CHARD maintains a database that registers objects in museums, warehouses and sites in conflict zones to detect and locate them if they appear on the art market or as part of law enforcement investigations.
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Key insights
What to Expect
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Generational Shift
Explore how Gen Z’s digital fluency and values are redefining collecting behavior.
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Institutional Change
Learn how leading institutions like TEFAF adapt to new market demands.
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Digital Art’s Next Phase
Beyond the NFT boom: what’s maturing, what’s fading, and what’s coming next in digital collecting.